Questions we get before a first call.

The page that sells each job prints its own schedule, stage by stage, and those are the numbers we work to.

A website is about four weeks from the first call to live, a Shopify store five to seven, brand video about six and a half, photographs about three. Custom software is three to five months and an iPhone app about four, or five for a bigger one.

The first stage on every one of them is the plan in writing, which takes two business days. The launch date is fixed before we start and every stage goes in the written agreement.

For a website: roughly how many pages, and anything it has to connect to. For a shoot: the shots you want, or the product itself.

Before any work begins you get a written quote setting out what we are building or shooting and what it costs, with a fixed ceiling on the total. We do not invoice above that ceiling.

If the job grows past it, the new figure is agreed in writing before we cross it, not after. A quote stays open for thirty days, and the engagement starts when you accept it. It is set out in T.03 of the terms.

The deposit splits three ways instead on larger jobs, at points we name in writing before we start. You are never asked to pay for the next stage before the last one is done.

Invoices are due fifteen days after the date on them. The schedule is T.07 of the terms, and what happens to an undrawn balance is T.09.

Work is priced per page, per connection to another tool, per feature, per crew day and per deliverable. Every one of those figures is agreed in writing before anyone starts.

A build does not include hosting, monitoring, updates or support. Those are separate monthly plans and are bought on their own unless your agreement says otherwise.

We are based at 1050 King Street West in Toronto, and that is where the team, the crew and the equipment are. Websites, software and brand work happen from anywhere.

Filming is the part that depends on where you are. In Toronto and the GTA we put a crew together quickly. Further out, we travel.

We are often brought in beside a team you already have, to cover one gap: a build nobody has time for, a shoot your own team cannot staff, an influencer deal nobody there knows how to source.

We agree exactly what we are building, in writing, before anyone starts.

Nothing is outsourced: the developers, producers, crew and strategists are on our payroll, in Toronto.

The team page lists everyone. On a build, one senior engineer plans the work with you and is who you call if something breaks.

The software team and the film team are different people, so neither job holds the other up.

We build our own apps too. Mr. Indecisive, The Dispatch and Find The Title are on the App Store, and the rest are built and running: our own apps, and the client builds in the technology portfolio.

Postgres, Supabase, Next.js, TypeScript, Vercel, Stripe, Swift and Cloudflare, among others. You can hire someone in Toronto to work on any of them, and your database, your code and your domain name sit in your own accounts, not ours.

Every tool we use is on the stack page.

That means the finished work, the raw footage and the source code.

We normally keep the right to show the work in our portfolio. If you want it kept private, say so before we start and it goes in your terms.

Our newsroom is our own publication. Nothing in it is for sale: no articles, no placement, no introductions to reporters.

If you want brand exposure, that is the brand and influencer practice: influencer deals, brand identity and business development.

That covers a material defect: work that does not do what the agreed scope says it does. It does not cover a change of mind, a new requirement, or a fault in something we did not build.

Your engagement agreement can set a window longer than thirty days, and a support plan replaces it. What we promise and what we do not is T.13 of the terms; the window itself is T.04.