The Firm · TNAADO Inc.
A private Toronto firm.
TNAADO Inc. is a private Toronto firm, one team for technology, media and consulting.
S.01 About
The long way to media-first.
TNAADO was founded by Ethan P. Daley in 2020 · built from the ground up when the pandemic disrupted the usual paths. The foundation was years in distribution, logistics and sales across hundreds of small ventures: the unglamorous education in how a product actually moves.
The early business was merchandising, a portfolio of consumer brands across home textiles, fashion, beauty and wellness, built and scaled on Amazon. That’s where we learned, first-hand, how attention becomes demand and how demand becomes a business.
Then came the pivot into technology, apps, platforms and the systems behind them. The tools got sharper but one truth kept surfacing on every brand and every build: a business lives or dies on its story. The model should have been media-first all along. So we rebuilt the firm around it.
Today TNAADO leads with media, journalism, production and the narrative, backed by the technology and consulting we earned along the way. One team, Toronto, end to end.
2020
Founded
From the ground up
Origin
Merchandising
Brands, scaled on Amazon
Pivot
Technology
Apps & platforms
Today
Media-first
Media, tech & consulting
S.02 Consulting
Counsel for the big decisions.
Advisory
Focused mandates.
Sized to a quarter, a launch or a board cycle. The people who scope the work are in the room, not a deck handed down the chain.
Start a conversation →Strategic Market Entry · Cross-Vertical
Between industries.
We work across verticals most firms can't hold in one room. The advantage isn't a deck, it’s a team that moves between industries that rarely meet.
Discuss your market →S.03 How the Firm Runs
How the firm works.
We find the real problem, build the fix, and put it on record. One team, start to finish.
01 · Identify
Find the problem.
We spend our days inside the city’s businesses, so we see the real challenges, the gaps worth closing, the thing that’s actually holding a business back.
02 · Scope
Scope it straight.
A written scope before anything starts. Fixed deliverables, fixed timeline, you know exactly what you’re getting and what it costs.
03 · Build
Build and deliver.
The same people who scoped it build it, ship it, and stand beside it. Software, platforms, storefronts, content, in-house, end to end.
04 · Feature
Put it on record.
When there’s a story worth telling, our newsroom features it, coverage that keeps working long after the work is done.
S.04 The Bench
One small team.
A small team, end-to-end. The same people scope the work and deliver it, builders, journalists, producers and strategists under one roof.
S.05 Shot by the Firm
One building. Three practices.
Work With Us
Bring us what you're building.
A single call. No decks required, just tell us what you're working on.
Work with us