The Firm · TNAADO Inc.
A private Toronto firm.
TNAADO Inc. is a cross-industry leadership team, backed by specialized teams in technology, media and consulting.
S.01 About
How the firm became media-first.
TNAADO was founded by Ethan P. Daley in 2020 · built from the ground up when the pandemic disrupted the usual paths. The foundation was years in distribution, logistics and sales across hundreds of small ventures: a working education in how a product gets made, priced, shipped and sold.
The early business was merchandising, a portfolio of consumer brands across home textiles, fashion, beauty and wellness, built and scaled on Amazon. That is where we learned how much of a product’s performance is decided by how it is presented.
Then came the pivot into technology, apps, platforms and the systems behind them. The tools got sharper, and the same thing kept deciding the outcome on every brand and every build: how the work was presented and who heard about it. So we rebuilt the firm media-first.
Today TNAADO leads with media, journalism, production and the narrative, backed by the technology and consulting we earned along the way. A cross-industry leadership team based in Toronto, with specialized teams behind every build.
2020
Founded
From the ground up
Origin
Merchandising
Brands, scaled on Amazon
Pivot
Technology
Apps & platforms
Today
Media-first
Media, tech & consulting
S.02 Consulting
Consulting and market entry.
Advisory
Focused mandates.
Sized to a quarter, a launch or a board cycle. The people who scope the work are the people who do it.
Start a conversation →Strategic Market Entry · Cross-Vertical
Between industries.
The same team works across technology, media and consumer brands, so a decision in one gets read against what we have seen in the others.
Discuss your market →S.03 How the Firm Runs
How the firm works.
We find the real problem, build the fix, and put it on record. Senior leadership scopes it; specialized teams see it through, start to finish.
01 · Identify
Find the problem.
We spend our days inside the city’s businesses, so we see the real challenges, the gaps worth closing, the thing that’s actually holding a business back.
02 · Scope
Scope
A written scope before anything starts. Fixed deliverables, fixed timeline, you know exactly what you’re getting and what it costs.
03 · Build
Build and deliver.
The senior team that scopes it stays on it while specialized teams build it, ship it, and stand beside it. Software, platforms, storefronts, content, in-house, end to end.
04 · Feature
Publish
When there is a story worth telling, our newsroom covers it, and that coverage stays online and searchable.
A lean leadership team, backed by specialists, end to end. Senior people scope and steer the work; specialized builders, journalists, producers and strategists deliver it.
Work With Us
Bring us what you’re building.
A single call. No decks required, just tell us what you’re working on.
Work with us