Custom software & systems
Software that fits
how you work.
When the job lives across messages, spreadsheets and people’s memories, things get missed. We build tools that give every step a place.
Book a callBuilt for work
we do ourselves.
Our own newsroom, production and equipment tools show how we turn daily friction into software. The same approach can fit your business, whether you run a service team, a membership platform or an online store.
Know what’s ready.
And what needs work.
A public website is only one part of publishing. Behind each story are drafts, edits, approvals and someone responsible for the next step.
We build the reader experience and the tools behind it. Our editorial queue keeps submissions, requested changes and approved stories visible to the team.
- Draft
- Review
- Publish

In our editorial queue: each story has an author and review status.
Give the crew
one plan to follow.
Call times change. Equipment needs collecting. The interview is in-house, or the team is heading out on location. Details scattered across messages make the day harder.
The Shoot puts the job in one place: brief, crew, schedule, shot list, equipment and check-in. The people doing the work can see the plan they are working to.
- Plan the job
- Coordinate the crew
- Capture the work

In The Shoot: the brief, crew, call times and equipment stay with the job.
Know what left.
Know what came back.
A case can be returned with a missing card or charger. A spreadsheet saying “camera returned” won’t tell you that.
Build the procedure into the handover. Check every piece at checkout, record what’s missing and use the item record to keep its location, condition and instructions together.
- Check the case
- Record the handover
- Scan it back in

In our equipment record: location, condition, check-in and handling procedures.
Keep the photo.
Keep the context.
The shoot is finished. The files still need names, categories and a useful place to live. Sharing an original every time is another manual job.
Our photo intake gives that handover a repeatable process. Add a title and category, keep the original private and generate a watermarked preview for the gallery.
- Keep the original
- Add context
- Create the preview

In our photo intake: title, category and a watermarked preview.
Built with your team.
Ready for their day.
We map the job with the people doing it, review the key screens together and test real scenarios before handover. Documentation, hosting and ongoing support are agreed as part of the build.
What slows your team down?
Bring us one process you want to improve. We’ll talk through what a useful first build could look like.
Book a call