P.00 The firm · Published prices
What a website, a store or an app costs in Toronto.
Every price we charge, in Canadian dollars, with the sums shown.
Fixed monthly
$44.99
a month · hosting
Your site or app kept online, with the database and the security work included.
Fixed monthly
$349.99
a month · management
We look after your live site or app, Google Search Console included. Hosting is in the price.
Building it
$700
a page
Building it
$900
a connection to another tool
Stripe payments, a shipping calculator or your booking system, hooked up and tested.
Building it · from
$1,800
a special feature
An online checkout, a customer login area, a dashboard.
An example
$6,000
a custom store
6 × $700 + 2 × $900 = $6,000
An example
$60,400
an iPhone app
$35,000 + $14,000 + $3,600 + $7,800 = $60,400
P.00 · continued below
Everything else on this page is built from those.
Canadian dollars, before applicable taxes Project figures are starting points The five monthly plans are fixed
What is on this page
P.01 Answers
What people ask about cost, answered with our own figures.
What is the hourly rate for a web developer in Toronto?#
We do not bill by the hour at all. We charge per page, per connection to another tool, per feature and per crew day. It is all agreed in writing, with a ceiling, before work starts.
01
A website or a store
How much does a website cost in Toronto?#
A six-page site with one connection to another tool is $5,100. That is six pages at $700 each, which is $4,200, plus $900 for the connection. It sits in the Presence tier, which runs from $700 up to a $6,000 ceiling. Keeping it online is $44.99 a month, fixed.
See Build tiers Websites
How much does a Shopify store cost in Toronto?#
A starter custom store is $6,000. Six pages at $700 is $4,200, plus two connections at $900 is $1,800. The Store tier is capped at $18,000.
How much should a small business pay for a website?#
Between $700 and $6,000 for a simple site, depending on how many pages it has. A one-page site is $700. A five-page site that takes payments is $4,400. Then $44.99 a month to keep it online, or $349.99 a month if you want us looking after it too.
02
Software and apps
How much does custom software development cost in Toronto?#
Software with logins, different levels of access and a customer area starts at $18,000 and is capped at $45,000. Above $45,000 we quote it with a fixed maximum you sign. Pages are $700, connections to other tools are $900, and a special feature such as a dashboard or your own checkout starts at $1,800.
How much does it cost to build an app in Toronto?#
An iPhone app built from scratch starts at $45,000. The app itself is $35,000, which covers the groundwork, twelve screens, sign-in, and getting it onto the App Store. The extra screens, connections and features a real app needs take it past $45,000. A $60,400 example adds ten more screens at $1,400, four connections at $900 and three features.
Mr. Indecisive, The Dispatch and Find The Title are our own apps. All three are on the App Store.
03
Putting a camera on it
How much does a video production day cost in Toronto?#
One person for a day is $2,200. A two-person crew with lighting and sound is $3,800. A four-person crew with camera, lighting, sound and a producer is $6,500. The edit is included at every level. Cast, props and location are priced separately, so you only pay for the ones your shoot uses.
How much does product photography cost in Toronto?#
Photographing one product is $2,600. That is a $2,200 solo day for twenty edited photos, plus $400 for one non-professional or incubator model. Shooting at your place or ours is included, and props you supply are styled on the day at no extra cost. Prop sourcing starts at $950 and wardrobe at $850.
P.02 How web work is priced
What we charge per page, per connection and per feature.
Three prices build every website figure on this page.
Per page · from $700
One page
Designed, built, and working on a phone, with your words and pictures in. A page with a form or a gallery is still one page.
Per connection · from $900
One connection
Hooking your site up to another tool: payments, shipping, booking, email, your customer list, your stock, your visitor numbers. One price per tool, however much it is used.
Per special feature · from $1,800
One feature
Anything that is not a page or a connection: your own checkout, booking, a customer login area, search, a dashboard.
$900 What one payment connection has to handle
Payments one order, every outcome
attached
action
- payment_intent.created: created
- payment_method.attached: requires_confirmation
- payment_intent.requires_action: 3-D Secure
- payment_intent.payment_failed: card_declined
- payment_method.attached: retry
- charge.pending: processing
- payment_intent.succeeded: succeeded
- event
- payment_intent.succeeded
- CAD
- status
- succeeded
- live
Every third run declines, and retries.
A five-page site
Sample
TNAADO
1050 King Street West, Toronto
[email protected]
- Standard page Designed, built, works on a phone, your content in. 5 $700 $3,500
- Connection to another tool One payment connection, tested from start to finish. 1 $900 $900
- Subtotal
- $4,400
- HST 13%
- $572
Total due $4,972
5 × $700 = $3,500 + 1 × $900 = $900 = $4,400 + HST 13% $572 = $4,972
A sample, not a quote.
A starter store
Sample
TNAADO
1050 King Street West, Toronto
[email protected]
- Standard page Home, product, collection, cart, about and contact. 6 $700 $4,200
- Connection to another tool Payments, and shipping with tax. Both tested with a real order. 2 $900 $1,800
- Subtotal
- $6,000
- HST 13%
- $780
Total due $6,780
6 × $700 = $4,200 + 2 × $900 = $1,800 = $6,000 + HST 13% $780 = $6,780
A sample, not a quote.
Tell us how many pages you need and what it has to connect to.
P.03 Build tiers
Build tiers, each with a ceiling.
Each tier says what it holds and where it stops.
Tier 01
$700 to $6,000
Presence
A simple site, or a single page. People can find you, see what you do, and get in touch.
- Up to 6 pages
- Up to 1 connection to another tool
- Contact and enquiry forms
6 pages and 1 connection at the prices above: $5,100
Tier 02
$6,000 to $18,000
Store
A custom Shopify store, or the same thing built another way. Products, checkout, shipping and the connections a real store needs.
- Up to 12 pages
- Up to 4 connections
- Up to 2 special features
12 pages, 4 connections and 2 features at the prices above: $15,600
Tier 03
$18,000 to $45,000
Platform
A business that runs on its website instead of just having one. Logins, levels of access, a customer area, and your tools talking to each other.
- Up to 30 pages
- Up to 8 connections
- Up to 4 special features
30 pages, 8 connections and 4 features at the prices above: $35,400
Tier 04
from $45,000
Application
Custom software, an iPhone app, or software your staff use to run the business.
- Unlimited pages and connections
- Custom features throughout
- Built for iPhone, submitted to the App Store
Fixed maximum agreed before work starts
The ceiling is the most we will invoice inside the tier, not the total of everything listed.
A $60,400 iPhone app
An iPhone app, with a website your staff use to run it. The same build is broken down on the iPhone apps page. One screen is priced as two pages, $1,400.
Where the $60,400 goes
| The app itselfGroundwork, 12 screens, sign-in, and getting it through App Store review | $35,000 |
|---|---|
| 10 more screens × $1,400 | $14,000 |
| 4 connections × $900 | $3,600 |
| Features, listed | $7,800 |
| Example total | $60,400 |
The features in that build
| Search and filtering | $1,800 |
|---|---|
| Push notifications and scheduling | $2,600 |
| Admin website for your staff | $3,400 |
| Features subtotal | $7,800 |
These prices break down one quoted app.
P.04 Monthly plans
What it costs to keep running.
Everything we build needs somewhere to live and someone watching it.
Plan 01 · fixed
$44.99 per month
Hosting
Every build needs this.
- Your site or app and its database, online
- Security certificate, updates and backups
- Who can get in, and someone watching it
- Month to month
Plan 02 · fixed
$349.99 per month
Management
We look after your live site or app, day and night. Hosting is included.
- Google Search Console management
- Keeping your pages listed on Google
- Software and security updates
- A report every month
Plan 03 · fixed
$1,750 per month
Priority support
For a business whose website is the business.
- Everything in Management
- A named engineer who answers the same day
- Two pages or one connection included every month
- A security review every three months
Add-on · fixed
$2,500 per month, drawn down
Development retainer
For continuing build work beyond a support plan.
- Opens an ongoing project
- Spent against work we deliver
- Anything unspent is carried over or refunded
- Everything agreed in writing before we build
Fixed at $2,500 a month
Get a written quote →Add-on · fixed
$5,400 per month, six-month minimum
Content retainer
Made by our own crew.
- One Standard crew day each month
- Twelve finished videos or photos each month
- Six-month minimum term
Saves $3,900 a month against buying it one day at a time
See a sample month →Applies to all five plans
At cost + 20%
If a supplier charges us extra
Your monthly price does not move. If a supplier charges us more because your site was used more, we pass that on at cost plus 20%.
- More visitors than the plan includes
- More files than it includes
- A connected tool moving you onto a bigger plan
- Shown as its own line, in the month it happens
$349.99 A day on a site we manage
Server one day
24:00 · scheduled work, one full day
Backups, payment checks and reminders run on their own clock. Hosting keeps the site up. Management is what watches it.
The same twelve, bought one at a time
| One Standard crew day | $3,800 |
|---|---|
| 11 more edits × $500 | $5,500 |
| Bought as one-off work | $9,300 |
The same twelve, on retainer
| One Standard crew day each month | Included |
|---|---|
| Twelve finished videos or photos each month | Included |
| On retainer | $5,400 |
$9,300 − $5,400 = $3,900 saved every month, over 40%.
Tell us what is live now and we price the plan against it.
P.05 Media production
What drives the cost of a shoot.
The crew, the cast, the props and the location each get their own line.
The people who shoot it are the people who build the site, the store or the app it goes on.
| Crew | Per day |
|---|---|
| SoloOne person, natural light, one location. Edit included. | $2,200 |
| StandardTwo people, with a lighting and sound kit. Edit included. | $3,800 |
| Full crewFour people: camera, lighting, sound and a producer. Full lighting and rigging kit. Edit included. | $6,500 |
| Cast | Per day |
|---|---|
| Non-professional or incubator talent | $400 |
| Working model or actor | $1,100 |
| Speaking role, professional actor | $2,000 |
| Using the footage for longer, or in more places | Quoted |
| Props | Per shoot |
|---|---|
| Props you supply, styled on the day | Included |
| Wardrobe and styling | from $850 |
| Prop sourcing and stylingPlus the props themselves at cost + 20% | from $950 |
| Built set or custom art direction | from $2,800 |
| Space | Per day |
|---|---|
| Your place, or ours at 1050 King Street West | Included |
| Private residence or condo | from $650 |
| Restaurant, retail or venue, after hours | from $900 |
| Permitted public location | from $1,200 |
| Studio rental | at cost + 20% |
What a shoot actually costs
Photographing one product
| Solo crew dayTwenty edited photos | $2,200 |
|---|---|
| One non-professional or incubator model, one day | $400 |
| Props: yours, styled on the day | Included |
| Space: our place | Included |
| Starting at | $2,600 |
Skincare campaign, full crew
| Full crew day | $6,500 |
|---|---|
| Two working models × $1,100 | $2,200 |
| Prop sourcing and styling | $950 |
| Studio rentalAt cost + 20%, on this job | $1,150 |
| Wardrobe and styling | $850 |
| Three more edits × $500 | $1,500 |
| Starting at | $13,150 |
| Line | Price |
|---|---|
| Extra editAnother version cut from footage we already shot | $500 |
| Editing onlyFootage you already have, cut by us | from $800 |
| Travel, parking, daily food allowances, location fees and permits | at cost + 20% |
| Rush delivery, or wider use of the footage | Quoted |
Send the shot list, or the product. Under $6,000 we quote it in writing without a call.
P.06 Every price we charge
Everything we bill, line by line.
Monthly, one-time and media, each listed low to high. A price shown in full is fixed. A price marked from is a starting point. A line billed at cost is a supplier’s bill passed on with 20% added.
| Line | Per month |
|---|---|
| Hosting | $44.99 / mo · fixed |
| A second site, hosted | $44.99 / mo · fixed |
| ManagementHosting included | $349.99 / mo · fixed |
| Priority support | $1,750 / mo · fixed |
| Development retainerSpent against work we deliver | $2,500 / mo · fixed |
| Content retainerSix-month minimum | $5,400 / mo · fixed |
| A supplier charges more than the plan includesTraffic, storage, build minutes, seats, or a connected tool moving you up a tier | at cost + 20% |
| Line | Price |
|---|---|
| Non-professional or incubator talent, per day | $400 |
| Extra edit | $500 |
| Private residence or condo location | from $650 |
| Editing only | from $800 |
| Wardrobe and styling | from $850 |
| Restaurant, retail or venue, after hours | from $900 |
| Prop sourcing and styling | from $950 |
| Working model or actor, per day | $1,100 |
| Permitted public location | from $1,200 |
| Speaking role, professional actor, per day | $2,000 |
| Crew day, soloEdit included | $2,200 |
| Built set or custom art direction | from $2,800 |
| Crew day, standardEdit included | $3,800 |
| Crew day, full crewEdit included | $6,500 |
| Studio rental, location fees and permits | at cost + 20% |
| Travel, parking and daily food allowances | at cost + 20% |
| Wider use of the footage, or a rush | Quoted |
| Line | Price |
|---|---|
| Google Business Profile and Maps setup | from $450 |
| Standard page | from $700 |
| Connection to another tool | from $900 |
| Local search and Search Console setup | from $1,100 |
| Special feature | from $1,800 |
| Store build, custom Shopify or equivalent | from $6,000 |
| Platform build: logins, access levels, customer area | from $18,000 |
| iPhone app | from $45,000 |
| Custom software build | from $45,000 |
| Outside services and licences | at cost + 20% |
| Security or database audit | Quoted |
| Moving you off your current system | Quoted |
| Anything not listed here | Quoted |
Pick the lines that describe your job.
P.07 Combined packages
Bought together, priced lower.
Add Hosting at $44.99 a month, or Management at $349.99.
An online store, filmed · saves $900
| Store build | $6,000 |
|---|---|
| Standard crew day | $3,800 |
| Bought separately | $9,800 |
| Combined, from | $8,900 |
$9,800 − $8,900 = $900 saved
Launch · saves $1,000
| Store build | $6,000 |
|---|---|
| Standard crew day | $3,800 |
| Google Business Profile and Maps | $450 |
| Local search and Search Console | $1,100 |
| Bought separately | $11,350 |
| Combined, from | $10,350 |
$11,350 − $10,350 = $1,000 saved
If you keep shooting after launch, there is the content retainer at $5,400 a month.
Packages start with a call.
P.08 How billing works
Deposits, ceilings, and who pays for what.
The rules behind every number on this page, including when you actually pay.
-
01
Deposit
50% when you sign, 50% when we hand it over. Above $10,000 it is 40% to start, 30% at an agreed halfway point and 30% at the end. We name those points in writing before we start.
-
02
Retainers
Billed monthly, in advance. The content retainer has a six-month minimum. The others are month to month.
-
03
Payment terms
Payment is due 15 days after the invoice date. Late payment carries 2% a month on what is still owed.
-
04
The written quote
Before any work starts you get a written quote with a fixed ceiling on the total. We do not invoice above it.
-
05
Fixed prices
The five monthly plans are fixed: $44.99, $349.99, $1,750, $2,500 and $5,400. They do not change with the size of the job.
-
06
Tier ceilings
If the job grows past the cap, we tell you before we cross it, never after.
-
07
Expenses
Costs we pay on your behalf carry 20% on top, for finding them, handling them and fronting the money. You get the receipts, line by line.
-
08
Where the work happens
Everyone who works on your job is in Toronto, at 1050 King Street West. Nothing is sent overseas.
P.09 · Book the call
You have read the prices. Now put a date on it.
Half an hour with the person who would run the job. Bring what the site, the app or the shoot has to do.
Free, on the call
The job written down, with the price in it
The sample invoice on this page with your own numbers in it: a starting price and a ceiling, sent the same day, yours whether or not you hire us.