The Practice · Media
The media practice.
Journalists, videographers and editors, a working newsroom with earned and broadcast distribution across Canada and into the US.
S.01 What We Do
Four practices. One team.
From the first frame to the placement that runs, journalists, videographers and editors working as one unit.
I · Production
Full-crew. Camera-ready.
Full-crew commercial and branded film, with special equipment and fabrication partners when the shot calls for it.
II · Journalism
Investigative. Published.
Investigative, feature and profile work, writers with national bylines, holding the standard a real newsroom holds.
III · Strategy & Publicity
The angle. The placement.
We find the angle worth telling and place it. Not press releases, strategic moves.
IV · Embedded / The Show
Inside the operation. Rolling.
We put your business in the news, documented from the inside, distributed, amplified.
S.02 How a Story Runs
How a story comes together.
We’re a newsroom, we cover business, technology and breaking news across Toronto and we go feature the founders, shops and industries building the city. Know a story we should be covering? Tell us; we read everything that comes in.
01 · On the beat
We’re already on it.
Our reporters cover Toronto business, tech and breaking news, finding the founders, shops and industries worth featuring. Spot one we’re missing? Tip us; we read everything.
02 · The real story
The angle.
We work from the centre of it, the relationships and access others don’t have and find what’s actually true. The story, not a press release.
03 · On the ground
We go feature it.
Journalists and camera crews show up where the work happens and capture it, a Dispatch article, a Show episode or both.
04 · It runs
It runs.
Published in the Dispatch and across our channels, with earned and broadcast reach across Canada and into the US, coverage that keeps working after it runs.
S.03 The Show
We put business in the news.
Embedded · The Show
The cameras move in.
We embed with your business and document the story as it happens, then distribute it through the editorial network. When you’re in the press, the next conversation starts warm.
See the media work →Pitch Us · Open Desk
Stories worth telling.
If you’re building something real, we want to hear it. We read every pitch and we know how to find the angle worth telling.
Send a pitch →
S.04 Shot by the Firm
The cameras are already rolling.
Pitch Your Story
Where does the story need to go?
One call. Tell us what you're building, we'll tell you the angle worth telling.
Pitch your story