Media · Strategy & Publicity

The strategic middle ground between marketing and PR.

We find the newsworthy angle inside your business and bring real journalism and production to it. Not a marketing firm building paid placements. Not a PR agency pitching news desks. We sit between the two.

C.01.01 Practice

How we actually work.

Traditional marketing builds the content and pays for the placement. Traditional PR pitches the same press release to a list of news desks and hopes for a callback. Neither model is the one most businesses actually need.

We sit between the two. We analyze every angle of the business, the product, the market, the moment and find what’s genuinely newsworthy. Then we bring real journalism and real production to it: the same journalists, editors and on-air talent who used to make those calls inside the newsroom, working beside senior business strategists who understand what the coverage needs to do for the business.

The work takes any shape, a single PR initiative, a fixed-scope project or a long-term campaign. We work across both earned editorial and paid placement and we move stories across borders: broadcast through our Canadian media distribution and into the United States through our sister firm, TNAADO Labs, Inc.

C.01.02 Capabilities

Five concentrations.

Each one is held by people who built it from inside the newsroom, not pitched it from outside. The strategy leads. The coverage follows.

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    Earned media & press

    Placement in the outlets that actually move a market, secured by people who used to assign the stories. We don’t send a release into the void. We know the desk, the deadline and the angle that runs.

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    Broadcast & on-air placement

    Segments, appearances and on-camera talent across morning television and national news. We know the booking desk because we sat at it and we know what makes a producer say yes before the pitch is finished.

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    Narrative & reputation strategy

    Framing, sequencing and positioning run by senior business strategists. We decide what the market hears first, control the dynamic and tell the story you want the world to know before anyone tells the one you don’t.

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    Industry access & talent

    Relationships across networks, production houses and editorial desks built over careers, not campaigns. Real contacts, real reach, the kind that does not appear on a media list.

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    Crisis & defense

    Quiet, fast, senior. When the cycle is about to turn against you, we move first, place the right story in the right room and reset the dynamic before the wrong narrative has time to set.

C.01.03 Reach

The newsroom does not hope. It engineers.

Journalists, editors and on-air personalities from Breakfast Television, CityNews and Beast Games, working alongside senior business strategists. People who have produced the segment, made the edit, held the camera and sat across from the audience, paired with strategists who know exactly what the business needs the coverage to do.

412

Earned placements engineered across broadcast, print and digital.

Lifetime, team

84M+

Combined audience reach across segments, features and interviews.

Aggregate impressions

36

Outlets actively held in the rolodex, from morning TV desks to trade press.

Current relationships

C.01.05 · Intake

Set the narrative.

Tell us what the market needs to believe. We’ll build the story that gets it there and place it where it lands hardest.

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